FIRST FORAGING TECHNOLOGY WHOLE WHEAT BAIT LAUNCHED
The first whole wheat bait to incorporate the specialist Fortec rodenticide bait technology pioneered by behaviour-led pest management specialists, Sorex was launched for professional pest controllers at this year's Pest Tech.
Like the revolutionary cut wheat bait, Neosorexa Gold Pro which first brought Fortec to the market two years ago, Neokil Gold Pro exploits the clear preference of foraging rodents for foods with variety. In doing so it promises to dramatically increase the speed and reliability of rat and mouse control while reducing its environmental risk.
"Unlike all other whole wheat baits which are of a consistently uniform appearance, texture, taste and smell, Neokil Gold Pro includes a balance of patented foraging grains of a clearly different size, colour, shape, texture, smell and taste to the treated base," explains Sorex rodenticide development manager, Sharon Hughes.
"By appealing more completely to their natural feeding behaviour, it overcomes rats' instinctive wariness of new foods far more effectively than standard baits. It also encourages both rats and mice to feed for longer, maximising bait takes even with the availability of other attractive food sources.
"As a result, more bait is eaten sooner, increasing the speed with which a lethal dose of rodenticide is consumed," she points out. "Which, of course, allows the period over which baiting needs to continue to be reduced, and with it the risk to pets and other wildlife as well as to stored foods.
"We have no doubt introducing Fortec into whole wheat baits will provide UK pest controllers with valuable assistance in tackling the growing challenge of ensuring consistently safer as well as more cost-effective rodent control to the highest possible standards."
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